So you’ve found a reliable supplier and your used cell phone business is up and running. But now you need to find a marketing strategy that will grow your business. How you market your business will depend first on whether you are a wholesaler or a retailer. Of course, in either case, you’ll want a reliable supplier to buy wholesale cell phones from, so you can scale your business. Here are nine ideas on how to market your wholesale or retail used cell phone business.
Wholesalers
Here are four ways to sell and market your wholesale used cell phones.
1. List on Marketplaces
You can list lots or quantities of phones on marketplaces like eBay or Amazon. You can set up your business to offer any brand or specialize in a brand. To be successful in these marketplaces, you need to make sure you use proper search engine optimization (SEO) techniques that are specific to the site. One advantage to this option is that it is relatively low cost, but there is a lot of competition, and it can take some time for your potential customers to find you.
2. List on Trading Boards
You can also list your devices on trading boards like Handelot, Backmarket, Swappa, and Digicircle. Some of these boards take larger fees than marketplaces, and you’ll need to continually monitor the site to respond to potential customers.
3. Build Your Own Website
Building your own website gives you complete control over how you sell, and you do not have to pay any listing fees for your products. You might have to pay a subscription for services like a shopping cart, and you will have to pay for the website itself. You will also need to understand proper SEO and use other techniques to drive traffic to your site.
4. Run Ads or Search Engine Paid Search
Another effective way to advertise your wholesale cell phone business is to run ads or use paid search on Google, Bing, and other search engines. The key to success is understanding how to run a successful campaign using proper SEO and analytics tools provided by the search engine. You can do this advertising yourself or use an outside vendor to help. This can be an efficient use of your advertising dollars because it reaches a targeted audience who is already searching for what you have to sell.
Retailers
If you sell used phones retail to consumers, here are five tips for marketing your business.
1. Differentiate Your Business
The most important thing to consider when marketing to retail customers is that you need to find a way to differentiate your products and services from others that are available in your area. Do some research to find out what your competition uses as a strategy and how you can stand out. Ways to add value include offering repairs, guarantees, or add-on purchases like accessories or insurance to differentiate your business.
2. Local Publications
When you are selling to retail customers, think local. This means advertising in local newspapers, magazines, and other local area resources. You may take out ads on local radio stations and set up tables or booths at community events.
3. Build Your Website for Local Customers
One strategy is to build your own website and use SEO to target customers in your area. This means using keywords that reflect communities in your local area. You can also use keywords that include “near me” after the product name, and other similar strategies.
4. Paid Search Engine or Social Media Ads
Paid search ads are an excellent way to target local retail customers. This is where running ads on social media can also pay off. You need to go where your customers go and then run ads that they are more likely to see. The key to success is understanding how to run a successful campaign using analytics tools provided by the search engine or social media company. You can do this advertising yourself or use an outside vendor to help. This can be an efficient use of your advertising dollars because it reaches a targeted audience who is already searching for what you have to sell.
5. Create an Online Shop
You can create a website where you target local customers, but you can also create an online shop where you ship nationwide. One idea to help attract targeted buyers is to create a niche by specializing in one device manufacturer. You can easily create your own online shop using ecommerce platforms like Shopify or Wix. Having your own site gives you more control, but you can also link back to your stores on Amazon and eBay for customers who feel more comfortable buying there.
Now you understand several tactics to market your wholesale cell phone business to wholesale or retail customers. Remember that having a consistent and reliable supply is important as you grow your business.
LogicalWIreless offers the most popular wholesale iPhones from all major carriers. Our grading system lets you buy with confidence, and you can be assured of consistent inventory and fast shipping. If you want to try us out to see if we are a good match for your business, contact us, and we will be happy to help.
